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LinkedIn Basic Knowledge: 8 Best Practices Tips for Your LinkedIn Company Page

With over 600 million users, LinkedIn is the largest social network in the field of B2B and is therefore of great importance for lead...

4 Do’s and 4 Don’ts at webinars and videoconferencing

ZOOM, Skype and Co. are experiencing an absolute boom. The reason: the Corona crisis. People can no longer meet privately and now chat via...

LinkedIn Basic Knowledge: 7 Tips for The Success of Your LinkedIn Showcase Page

A central task of any company is to describe your buyer personas (target groups). If these personas are different from each other, the challenge...

LinkedIn Basic Knowledge: HowTo with Employee Advocacy in 4 Steps to Success

Employee Advocacy refers to the commitment of employees as ambassadors of your own company to expand their marketing reach, open up new perspectives and...

NeuroLeadership with the SCARF model: “Brain-friendly employee leadership”

What do neuroleadership and the SCARF model bring you?Misunderstandings, frictions or even the complete disintegration of a team ... All of this can be...

Customer Journey Mapping – Developing Companies from a Customer Perspective

What do I need a Customer Journey Map for?A Customer Journey Map is the perfect tool to immerse yourself in your customers and look...

Successfully apply Kano model in customer service

Why should you learn about the Kano model?Approaches to improving customer service are many, but clear steps and recommendations for action are often missing....

The Dilts Pyramid in an Entrepreneurial Context

The Dilts Pyramid can serve as a model for shaping your digital transformation or for any changes you want to achieve at the organizational...

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